Known as ‘The Mahindra Classics’ the marketing campaign will commemorate the corporate’s automotive heritage and spotlight a few of the iconic SUVs the corporate launched in India over the past seven a long time.
Mahindra plans to share stories of people that personal or used to personal the corporate’s traditional SUVs
Mahindra Group today launched a brand new model communication marketing campaign to commemorate the corporate’s automotive heritage. Known as ‘The Mahindra Classics’ the teaser video launched by the automaker highlights a few of the iconic SUVs the corporate launched in India over the past seven a long time. Beginning with the primary automobile that was rolled off Mahindra’s meeting traces again in 1949, the Willys Jeep, and later the Traditional 4×4, to Mahindra Main and the present era Mahindra Thar, the marketing campaign will cowl all these traditional SUVs.
Speaking in regards to the marketing campaign, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra mentioned, “The Mahindra Classics marketing campaign is our tribute to the wealthy automotive heritage of Mahindra. This marketing campaign will assist folks relive their fond recollections with model Mahindra. It would additionally present them with a glimpse of our journey – how we began and what we’re today. We want to narrate the stories of how individuals who have owned Mahindra SUVs have skilled their autos like nobody has achieved earlier than.”
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Mahindra began with the meeting underneath licence of the Willys Jeep in India in 1949 and later made purpose-built navy autos because the 1950s. By the 1970s, Mahindra began promoting the SUV to civilians and shortly it turned a way of life icon. Afterward, we noticed the entry of fashions just like the MM440, Traditional 4×4, Main, and now the Thar, which is all set to obtain a era improve in October 2020.
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As a part of the marketing campaign, the corporate plans to share stories of people that have owned these iconic Mahindra SUVs, and their journey with the automobile. Moreover, the corporate additionally plans to make use of this marketing campaign to succeed in out to its customers and have interaction them with quizzes and different digital actions.